Computer-to-plate (CTP), in-the-round imaging is creating opportunities for flexographic package printers.

By Jean-Marie Hershey

Although there is a finite group of converters and trade shops that are increasing their ITR business, Hole doesn’t see many new companies experimenting with ITR. What this means, says Hole, is that for the time being, “People are living with plates. Those who are accustomed to sleeve pricing will continue to use it. Until demand or costs adjust, others will not. Clearly, there is also not enough demand in North America to drive this, or we’d see a faster adoption rate.” pP