Computer-to-plate (CTP), in-the-round imaging is creating opportunities for flexographic package printers.

By Jean-Marie Hershey

Given all these advantages, the adoption rate for digital ITR imaging should be climbing skyward, right? Not exactly, says Ian Hole, and for the following reasons:

“The issue with digital ITR imaging has always been the cost of the blank sleeves,” he says. “Despite the fact that suppliers are ready with sleeve products, pricing per square inch of material is considered too expensive to most converters and trade shops, limiting adoption.”