It’s a Brave New World

Preaching to the converted

What NPP did not anticipate was being able to transition as many of its corrugated and line-art customers as quickly as it has. “We expected that customers doing high-end, four-color and modified process printing would embrace digital plates because of the high-quality, fast turnaround demand in those markets,” Norton says. “But what we’ve discovered through some of the testing we’ve done is that a number of printers working with fine line graphics were also enthusiastic about switching. That was a surprise.”