It’s a Brave New World

Given its high-quality orientation, the tag and label segment is a natural for transition from analog to digital plate production, based on the advantages of digital productivity and consistency, Norton says. He adds that as the size and price of equipment have come down over the past 10 years, a lot of label printers have installed platemakers of their own, changing the competitive landscape for trade shops like NPP, which goes head-to-head with offset printers in that market.