Commercial Printers Adding Packaging
Commercial printers venturing into the world of package printing must understand the competitive landscape before making the plunge.
"After we attended the conference, my partner and I realized we were in a declining, diminishing market," Serrano notes of commercial printing. "Packaging was more than 80 percent of our work at that point; the old 80/20 rule. As the product changed to folding cartons, we started to run out of space. We needed areas like the bindery to convert to packaging.
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