Commercial Printers Adding Packaging
Commercial printers venturing into the world of package printing must understand the competitive landscape before making the plunge.
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Erik Cagle
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A few other ideas are kicked around, until someone finally utters, "Well, how about package printing? You'll never see a box of Frosted Flakes going online."
That's been the popular joke about packaging, that it is insulated from losing market share to electronic alternatives. But, migrating from the commercial world to packaging is hardly a laughing matter; the investment in equipment, education, and training required to make the leap ain't no joke. And, if commercial printers believe their market is oversaturated with competitors, they will soon find that many packaging segments are tough nuts to crack, overflowing with suppliers.
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Erik Cagle
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