Commercial Printers Adding Packaging

In hindsight, Elbing wishes he had made the jump to packaging sooner. But as a company that has developed a strong niche in lenticular work, the advice is to be patient and studious.

"It's not done overnight; there's definitely a learning curve," he says. "You can't take an order, especially with the higher-end specialty cartons and boxes, and be able to efficiently and effectively do it right away. Clearly, there is some R&D involved." pP