Commercial Printers Adding Packaging
Commercial printers venturing into the world of package printing must understand the competitive landscape before making the plunge.
Service Litho-Print has been able to introduce lenticular folding cartons at the point of sale, particularly for high-end packaging, to help bolster brands. For example, Elbing can marry lenticular with a regular SBS carton, preserving the brand image on one side while allowing consumers to flip it over to see the product via the lenticular side. This is particularly effective for a product such as perfume.
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