Commercial Printers Adding Packaging
Commercial printers venturing into the world of package printing must understand the competitive landscape before making the plunge.
The migration to package printing is generally a gradual event, as was the case with Service Litho-Print of Oshkosh, WI. As recently as 2006, point-of-sale (POS) represented more than 60 percent of its business, but owner Steve Elbing had already made the decision to focus on lenticular work and package printing. The POS jobs, while strong in price, were inconsistent projects.
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