Commercial Printers Adding Packaging

Too late for folding cartons?

However, if you're looking for advice when it comes to breaking into the folding carton game, Serrano may not be the ideal candidate for offering positive feedback. He's not convinced it's such a good idea for commercial printers to make the leap.

"Honestly, it's too late," he says. "It's not a market sitting there waiting for us to take it over. There are major players that are highly skilled and tooled. It's tough to be able to compete in the volume business unless you retool your factory and include sheeting, structural engineering, diecutting, and die making. It adds more expense for a market already mature and saturated. (Printers) should use a lot of caution."