Commercial Printers Adding Packaging
Commercial printers venturing into the world of package printing must understand the competitive landscape before making the plunge.
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Erik Cagle
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Ok, stop us if you've heard this one before...printing company chief sits down with his executive team to workshop possible scenarios for growth. One woman suggests direct mail, but that is met with frowns. Another points toward the recent trend toward Web-to-print storefronts. Better, but maybe not an ideal fit for the client base, the boss responds.
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Erik Cagle
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