Combine and Conquer

According to Mac Rosenbaum, vice president, sales and marketing for Aquaflex, a branch of F.L. Smithe Machine Company, applications for combination printing are coming predominantly from the health and beauty segment. "It appears that the end-user [consumer products company] of the printed material is pushing the converters into this type of printing. The converters are being asked to be more and more creative in their graphic designs which, in turn, pushes their printing capabilities into combination printing."