Combination Printing Opens New Markets

Okumus decided to get Star Label into combination printing because of a need he saw in the small-to-medium size market. "Most of the converters doing multi-color combination printing were large companies targeting large beverage and health and beauty manufacturers," he observed. "We wanted to produce combination labels for the small- to mid-size customer who needed a combination printed primary label, but was too small for the larger label converter that was set up to do long runs for the major companies."