Colors of Our World

The designer, working from the manager's creative brief, mocks up the package using his favorite DTP programs, and e-mails the concept to the manager as a PDF file. The manager views the PDF on his PC monitor, and sends a note back: "Perfect! Let's see a prototype on Tuesday."

The designer forwards the PDF to a trade shop that renders the graphics on coated board stock. On Tuesday, the manager examines the prototype at arm's length, sets it on a shelf once or twice, and says, "Print it."