CRI Sponsors Cal Poly Students

At the competition, students square off in the problem-based contest, applying various resources and seeking the most effective business solution. In this year’s event, a distributor of consumable goods and supplies for college campus coffee shops has issued a mock Request for Proposal seeking innovative packaging ideas. Specifically, the students—playing the role of narrow-web flexo converters—will propose redesign and/or re-packaging options for products typically found in campus coffee shops. Their proposals must deliver enhanced sustainability, increased functionality, and/or improved marketing appeal.