Color Management in a “Jiffy”
C&S Carton revamped its prepress and press technology to provide color consistency that sells the product.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
C&S’s purchase of the 6-color Harris with the EPG system was a direct result of management’s decision to revamp the graphics on the Jiffy box. The team was looking for a fresher, more modern and livelier look, without abandoning the lineage of the Jiffy brand franchise.
“Since we don’t advertise, that package is the franchise,” explains Jack Kennedy, vice president of operations. “Why bother going to the effort of refreshing the graphical look of our packages if we couldn’t reproduce colors from package to package on a consistent basis? We needed to have that repeatability and quality to make our other efforts pay off.”
0 Comments
View Comments
Jean-Marie Hershey
Author's page
Related Content
Comments