Color Management in a “Jiffy”

Chelsea Milling Company, Chelsea, Mich., has been selling Jiffy prepared baking mixes since 1930. It has never advertised to consumers, relying instead on its core principles of providing quality and value to its customers, as well as brand awareness of the “little blue boxes” that hold the Jiffy mixes. When the time came to revamp the graphics on the blue box, the company replaced an aging 5-color press with a 6-color 77˝ Harris, equipped with the EPG KeyColor system.