Color Management in a “Jiffy”

Brand recognition and integrity depend on packaging. The need for faster makeready, on-time delivery, and reductions in cost and waste places a premium on predictable results and comparable quality independent of location, substrate, or printing process. The primary goal of color management, therefore, is to reproduce predictable, repeatable, consistent color across a range of devices and media from the time a file enters the workflow until it is reproduced on press. Because proof, plate, and print must deliver identical results, color management touches every part of the print or packaging workflow. As such, it relies on a range of tools including calibration devices, prepress software, on-press color monitoring, and other methods for controlling color.