Color It Green

Everett Graphics typically applies color management to its customers' graphic files, which tend to be based on density and dot gain, De Carlo explains. "Then we take it, adjust the bleeds, and do whatever else we need to do to ready the file for printing and folding. We usually do a fair amount of correction. If the correction takes less than an hour, we'll fix it and then contact the customer's CSR or salesperson and explain how to improve their files. That way, we're not losing time; hopefully we're making more money, and the customer also gains an opportunity to reduce cost."