Color It Green

"Typically we have to color-correct the files we receive to some degree, but we also provide proofing systems to correct color on screen before a contract proof is produced," Pitts says. "You don't see big corrections as a result." On the rare occasions when a brand-owner's expectations regarding color and end-use conflict with the range of colors that can be achieved realistically, the company prides itself on employing a collaborative approach to resolve conflicts before a job winds up on press.