Color-Logic Provides Alternative to Expensive Hot Foil Stamping

The Process Metallic Color System developed by Color-Logic, provides a low-cost and time-saving alternative to traditional hot foil stamping. According to Mark Geeves, Color-Logic's director of sales and marketing, "With just white and conventional CMYK inks, printers can achieve exactly the same look previously available only with expensive hot foil stamping."

To attain the 'hot foil look,' printers can simply print on silver metallic substrate or on silver cold foil which they can apply in their own shops. The Color-Logic process dramatically reduces costs and preparation time, but printers can complete an entire job internally and increase profitability. Finally, the need to inventory different hot foil colors is entirely eliminated.

Color-Logic says that printers who use Color-Logic to do 'foiling' find the process fast and easy to manage. Graphic designers and prepress staff using the Color-Logic Design Suite have all the necessary tools in Photoshop or Illustrator plug-ins, plus a viewer which enables them to see the effects of metallic designs before going on press. In addition, printers using the process on either metallic substrates or cold foils can gradate metallic colors one into another, something that is impossible with foil stamping.

Developed for brand managers, product managers, corporations and advertising agencies, the Process Metallic Color System gives licensees the ability to differentiate themselves and their clients from the competition by simplifying the design and print production process and implementing eye-catching decorative effects into their branded products and associated collateral. The Color-Logic system is compatible with offset, inkjet, flexography, digital presses, screen printing, and gravure processes. It is ideal for packaging, pouches, direct mail, point-of-purchase material, signage, post cards, literature, booklets, labels, shrink sleeves, calendars and much more.

Source: Color-Logic.