Color-Logic Expands into Flexible Packaging

WEST CHESTER, OH—February 5, 2015—Color-Logic’s metallic special effects are now available for flexible packaging.

According to Color-Logic Director of Sales and Marketing Mark Geeves, “Brand managers and graphic designers who have long used the Color-Logic process to produce offset packaging and flexographic printed labels, are now bringing Color-Logic to flexible films and shrink wrap materials.”

Designs for printing on metalized films, for example, require complex white ink masks which can be generated with just a click of the mouse with Color-Logic software. An InDesign plug-in enables graphic designers to produce dramatic effects and achieve greater shelf impact to by allowing the substrate to become part of the design. The Color-Logic software also permits using metallic silver inks with CMYK inks to produce dramatic effects on conventional films and other substrates.

Color-Logic’s Process Metallic Color System lets brand managers, product managers, corporations, and advertising agencies differentiate branded product packaging and associated collateral from the competition with eye-catching decorative effects. The ColorLogic system is compatible with offset, inkjet, flexography, digital presses, screen printing, and gravure.