True Colors

Sea to shining sea—and beyond

Today’s package printers find themselves increasingly operating in a global environment. The red on a can of soda must look the same in Turkey as it does in Omaha. Likewise, the blue on a label of beer has to look the same no matter where it is printed. Prepress plays a critical factor. Not investing in the tools that help you meet customer demands is a misstep. In today’s economy, making sure a product stands out wherever it ends up is paramount. A lighter red very well might be the difference between the sale and non-sale. pP