Color: It’s All in the Process
Color consistency preserves the integrity of high-value brand assets and is the goal of a color-managed workflow.
Spot on
Where packaging workflows differ from commercial printing workflows is in the use of spot colors. “Spot colors play a huge part in any package design,” Harrell says. “The challenge is to determine how to recreate it on a proof. Many major packaged goods companies have people who do nothing but visit printers to make sure their brand colors live up to the ‘delta e’ deviations on press.”
Related Content
Comments
