Color-Box Receives PPC’s Prestigious Gold Award
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“Like all good package designs, we set out to provide a design that balances form and function,” Tony Paterini, sales representative, Color-Box. “The NIGHTHAWK package is structured to protect the product, while graphics establish an instant visual connection with the buyer.”
To enhance package shelf appeal, Color-Box selected four-color printing and aqueous coating with holographic silver foil stamping. The metallic finish reflects and illuminates light, supporting the headlamp theme and differentiating the product from the competition. The NIGHTHAWK image, positioned in front of the headlamp, is die cut onto the front panel window to provide strong shelf presence, and to further support the product and brand name.
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- People:
- Tony Paterini
- Places:
- Atlanta
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