Color-Box Receives PPC’s Prestigious Gold Award
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General Electric launched its NIGHTHAWK Blue-White Light Automotive Headlamps with Color-Box packaging that was specially designed for younger consumers, a demographic driving recent growth in the automotive aftermarket. The package was designed to stand out in the competitive retail environment, as well as protect the delicate headlamps from damage during transport.
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- People:
- Tony Paterini
- Places:
- Atlanta
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