Colbert Packaging Expands Capabilities

And then there's the overarching matter of being sustainable in the marketplace. "We're a survivor in the folding carton business," says Jim Hamilton, president of Colbert Packaging. "We've grown past what family-owned businesses typically do in net sales." He chalks up this achievement to the converter's narrower, sales-oriented market focus. While, according to Hamilton, "folding cartons are the heart of our business," the company (which has remained family-owned since its founding in 1959) maintains a strategic pursuit of marketplace niches that may not be open to every competitor. "We have not tried to be something for everybody," he explains. "We've focused on pharmaceuticals and healthcare, where the barrier to entry can be significant."