Coatings can add a certain “je ne sais quoi” to make any packaging pop off the shelf.

By Megan Wolf

A strong finish

Beyond the “beauty” and feel of the packaging, new coatings are still being developed to add wear strength to packaging. “We see a trend for UV and EB coatings that add high durability. This includes coatings with moisture and sunlight resistance for use on outdoor film bag applications,” said Lapin. “It also includes coatings with superior product resistance for label applications. These flexo-applied coatings are useful for labels on a variety of household cleaning and automotive products.”