Coatings can add a certain “je ne sais quoi” to make any packaging pop off the shelf.

By Megan Wolf

More and more customers are asking for coatings with enhanced tactile benefits. However, they haven’t forgotten about the look of a packaging. Northwest Coating’s Stephen C. Lapin, Ph.D, vice president and technical director, said his company has recently developed a new UV curable coating that provides pearlescent and color-shifting appearances—a growing packaging trend. “Phantavison produces different effects depending on the viewing angle. High contrast color shifts appear with sharp changes in the viewing angles, while smooth changes occur with gradual curves,” he said.