Coatings can add a certain “je ne sais quoi” to make any packaging pop off the shelf.

By Megan Wolf

What’s on the outside counts

In the past, coatings were asked to perform simple tasks, like staving off moisture and keeping scratches to a minimum. But this is not the case any more. While acting tough is an important function of coatings, there seems to be a trend to take coatings to the brink—to make them really earn their keep.