Coatings can add a certain “je ne sais quoi” to make any packaging pop off the shelf.

By Megan Wolf

The world of package printing likes to play these same tricks because, what it really comes down to is, it’s all about the packaging. One of the best ways to add that something special to a package is with coatings. Certain chemistries can add protection to the goods inside the package, as well as amazing special effects to catch a consumer’s eye. According to some industry experts, new technology developments in the coating market are giving printers the means to do this double-duty and much more.