Shields Up!

Market demands

Suppliers and package printers are coming up with some interesting applications for coating and laminating, and in turn, this changes their demands. According to Ruenzel, packaging converters are looking for more sophisticated structures using higher barrier materials such as multi-layer co-extruded films. “There is also greater demand to enhance the overall appearance of the package using coatings (such as EB, UV, etc.) or lamination,” he says.