Extend Colors to Extend Reach

----------------------------------------------

1) So far, fluorescents and metallic colors have been outside of the extended gamut arena. When a brand equity color cannot be manufactured appropriately (or accurately) enough, SGS advocates running a 6-color ink set and having the seventh color be the brand color. "If there are enough decks," Thompson says, "that color can be added to the larger set, but both of these strategies can diminish the savings potential. If we have a swatch or PMS number for special spots, we have developed proprietary methods to create a formula to 'build' the equity color, but this only applies if the color falls within an acceptable range, based on the gamut of the ink set."