The Answer’s in the Application
Choosing between metallized film or paper materials becomes easier when you figure out your packaging requirements.
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The popularity of using metallized film and paper substrates continues to soar as competition for consumers’ attention intensifies. “As packaging and shelf appeal become more important and companies fight for market share, metallization seems to be the popular choice to attract the end user,” says Andrew Weitz, account executive with Anchor Printing (Bloomfield Hills, Mich.).
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- Companies:
- Avery Dennison
- FLEXcon
Chris Mc Loone
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