Change is Good

The advantages of one-to-one marketing are obvious in many information-driven segments of document and commercial color printing. Variation printing can also create new opportunities for packaging brand managers and line developers, however. Let's take a look at how three digital printing equipment vendors, tuned in to the need for cost-effective shorter runs, and the desirability of personalized, regionalized, and otherwise acutely targeted package decoration, are positioning their technology for deeper penetration into the packaging markets.