Change is Good

Digital technology, working with conventional processes or on its own, is making package personalization a more tangible marketing tactic.

by Terri McConnell

The label and packaging industries were among the first to harness the power of digital technology for variable data printing. Employing ion deposition and inkjet print heads driven by computerized controllers, we've been marking products with bar codes, expiration dates, security codes, and sequential numbers for a long time. But we may have only scratched the surface of the potential offered by the latest crop of digital printing solutions.