Chadwicks Steps into Spring with New Range from Jeyes
Leading shrink sleeve producer, Clondalkin Group company Chadwicks has developed a high-impact packaging solution for a new household cleaning range from Jeyes.
The recently launched household trigger spray range has been branded using a decorative shrink sleeve solution from Chadwicks, which provides a 360 degree print area, allowing for maximum shelf appeal and a distinctive finish.
The 50 micron, polyester sleeves were printed using high definition screening, producing a quality print finish on the new trigger spray range of cleaning products for the kitchen, bathroom and windows. Each of the premium trigger spays has a special feature allowing it to be used from any angle, 360 degree print on the sleeve and 360 degree spray on the bottle.
“This was a high profile product launch for the company, and so the quality of the finished job was essential," said Melanie Billows, Jeyes brand marketing manager. "Chadwicks listened to what we wanted, came up with a solution and produced a finished product that we’re proud to add to our range.”
James Yarrow, sales manager at Chadwicks, commented, “This was a new project for us so it was important that we demonstrated our ability to work closely with a client, offering creative and innovative solutions that meet the desired result. We know when we’ve done our job when a customer leaves us happy and we see our high-impact quality graphics on the finished product on a supermarket shelf or in someone’s shopping trolley.”
Jeyes has a strong presence in the UK and 60 countries worldwide, offering consumers around the world specialist ranges of products and solutions for cleaning and freshening the home and garden.
Chadwicks has more than 50 years of experience in the flexible packaging industry and is a world-leader in pre-cut lid manufacture and a supplier of choice in shrink sleeve production.
As part of the Flexible Packaging Division of the Clondalkin Group, Chadwicks works with its sister company Nyco, a shrink sleeve manufacturer based in Switzerland. They provide a joint service to multi-site European buyers, meaning Chadwicks, together with Nyco, can provide a wider range of print processes including UV flexo, gravure and offset litho.
