Taking Packaging to Heart

Picciolo's background is sample making and design, and, to that end, Century Packaging also employs a Datatech (www.data-technology.com) sample making table. The CAD table allows the company to turn around a sample for a customer in five minutes. "I have a CAD person here who was originally a diemaker," says Picciolo. "Both of us put our heads together and get into different packaging designs that are different than what you see on the retail shelves, because everybody wants to stand out from the other person. So we try to create different designs."