Taking Packaging to Heart

Stay current

Picciolo advises that to stay successful, offset printers must stay current. "I think we all have to stay up with the times in terms of speed, quality, and makeready time. Because that's where, if you don't stay up with the times, the customer is going to pay," he says. Pointing toward his new press, he adds, "With this press here—in 15 minutes, I'm up and running. And that's going to go back to the customers as far as pricing when I do my estimate. It goes right back to them, because I don't have to spend that much time."