Catch the Wave

A wave of innovate pouch packaging is sweeping over North America, but will the U.S. flexible packaging industry catch it?

VISIT YOUR LOCAL supermarket and you can see a major packaging shift taking place—the use of flexible packaging is prevalent down every store aisle. Cartons and canisters are being replaced or partnered with stand-up pouch packaging that use reclosable zipper features. Retort pouches are being introduced to create a value-added line extension to mature products traditionally marketed in other packaging formats. Things are changing and flexible packaging appears to have the "right stuff" at the "right time."