Carton Boxmakers Shifting Strategies

Sentiment among respondents to a business climate survey of NPA member boxmakers was that about half felt that business in '98 will be on par with '97. More than one-third—38 percent—indicated they see improvement on the horizon.

Production issues

As end-user needs change to reflect products marketed to shifting demographics and in such retail environments as club stores, so too must carton makers rethink their strategies in terms of production, market mix, and delivery methods.