Folding Carton Printer Embraces New Technologies

Overall, says Jesus, digital output represents a small percentage of CANAMPAC's print work, but the Dotrix technology enables the delivery of high-value products. For instance, when one of Canada's largest retail brands sought to test the introduction of a new private label ready-foods product in ten select stores, CANAMPAC found the retailer's plans were best supported with digital printing. After an initial printing of under 100 packages on the Dotrix, the retailer could monitor product pull at these select stores and immediately adjust future print quantities accordingly. It was also able to apply test market feedback to accomplish two packaging redesigns for the product over the past year. Sums up McMeekan, "The Dotrix has introduced us as a packaging and marketing partner versus a carton manufacturer. We can serve more needs of existing customers."