Cad, Cam ... COM

Malcom says Impact CAD has a module to create animations that can be played in PowerPoint presentations. A typical animation might make a package go through a folding routine, have the product inserted into the package, close the package, and then present a simulated view through the front window of the package. "Then we can show how the package will actually look in the store. On the fly, we can take a digital picture of a Walmart aisle and put the package on the shelf next to a competitive product to see how it's going to stand out."