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Mike Malcom, president and CEO of Atlanta-based Genline Systems Inc., is one of those developers. Genline, a division of Southeastern Die Co. until Malcom purchased it in 1991, sells productivity tools for packaging engineering and diemaking. According to Malcom, a recent audit of his business showed the company was making 30 percent of its revenues each from die shops, folding carton converters, and corrugated converters. The remaining ten percent come from rapidly expanding new segments like CPCs. "We've started selling into companies that want to use our products to increase their sales," he explains. "They're using our Impact software to show their customers 'dancing boxes.'"