Business Intelligence for Enhanced Brand Performance

Key features of BLUE 3.5 include the dynamic decision engine, which automatically assigns users to tasks based on their role and location. The project initiator now simply identifies project criteria, such as which brand, category and country the artwork is being created for, and BLUE assigns the right people to the right tasks. Critical for global deployments, where resource pools are hard to manage and constantly changing, this feature takes the onus off the project manager and lets the system manage the details.