That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging
Building shelf appeal in beverage packaging
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Noel Ward
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Cecil explains. "The strength comes from long paper fibers, an inherent characteristic of virgin paper. When paper is recycled, the fibers are chopped up, making them shorter, resulting is a less sturdy container if too much recycled material is used. Using a lot of recycled material works fine for applications that won't be subjected to moisture or have to support much weight. But if you use shorter fiber paperboard to hold 12 or 24 cans of soda or beer the package will fail or the handle will pull out."
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Noel Ward
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