That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

Rigorous environments

Shelf appeal is one thing. But once those cases leave the store, the packaging still has to perform as expected in a wide range of temperatures and withstand abrasion and humidity. To achieve this, MeadWestvaco produces its own paperboard using primarily virgin fibers. This ensures it has the strength to stand up to the expected rigors of consumer abuse without tearing or otherwise failing.