That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

Cecil notes that MeadWestvaco produces both the packages and the packaging machinery, which makes it easier to add new package designs at minimal cost. "This gives our customers the agility to take advantage of short-term opportunities in a given market." When a NFL team is heading to the Superbowl for example, there's a lot of enthusiasm in the market. Agility lets a customer produce paperboard containers with team branding on it and get it on store shelves quickly."