That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

In the beverage sector, many firms are offering more sizes to appeal to a broader range of customers. Perhaps taking a cue from purveyors of energy drinks and consumer preferences in other countries, soft drinks are becoming available in more sizes than ever before. The mainstay in the retail sector remains the 12-ounce can or PET bottle—the go-to size for soda and beer, with 16-ounces as the super-sized option. But now there are taller, skinnier and shorter cans ranging from six to ten ounces, catering to certain consumer preferences and to differentiate products, control costs and offer attractive retail price points. Presenting these choices at the retail level is job of the paperboard container.