That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

This decline is driven partly by costs and is hardly limited to the beverage sector. The volume of product in many consumer packages is declining, even as the physical package and the retail price stay the same. And while some brand owners claim this shift has more to do with to standardization of sizes, cost remains a real driver, paving the way for the retail price to rise so consumers pay more for less. But this is hardly news.